Business Gap Scanning Service and Deep Dive Audits

• Small-business owners have no cheap, honest way to learn what is broken about their online presence
• Most free audits are sales sheets where every finding routes to "hire us"
• Automated scanners overclaim, presenting what they could not verify as if it were a finding

A self-serve scan of 45 automated checks covering DNS, email authentication, crawler access, performance, and AI-engine visibility, plus a paid deep dive that adds what no probe can reach, through a questionnaire that re-scores stored evidence without touching the site again.

• Reports only what was actually verified: an unrun check is reported as unmeasured, never presented as a finding
• What we would not sell renders before what we would: roughly a fifth of recommendations route to a licensed professional or the owner themselves
• A clean verdict requires real evidence coverage; the scan refuses to tell a business it is fine on the strength of nothing

A deterministic check engine vendored into a public web app, where the build fails if the two ever drift, with per-submitter and per-target rate limits, email-verified scan authorization, and report links that work as credentials. Checkout for the deep dive runs through Stripe, and the AI-visibility probe is the only model call in the free scan.

• Free scan compute cost: about 3.4 cents, so the free tier has no cost floor under it
• On the paid deep dive, card processing costs more than the AI does; compute is under 4% of the payment fee
• Report integrity rules are enforced by tests, not review: disclosures first, evidence named, and recommendations that describe work rather than outcomes