New Business Launch Toolkit

• The domain registered in the web designer's name, the email-security record nobody published, the analytics not installed until month four: every new business hits gaps no single professional owns
• Founders cannot tell which gaps are launch blockers and which can wait
• Generic checklists assert; they do not verify

A launch-readiness audit built on a 152-item standard across 12 domains, from formation and licensing to web presence, email deliverability, analytics, insurance, and data protection. Every item is assessed as in place, partial, missing, not applicable, or unverified, with the evidence behind the call.

• Findings grouped by urgency: launch blockers, the first 30 days, the first 90, and triggered-later items tied to growth events
• The automated scan gathers the technical evidence; a working session with the owner covers what no probe can see
• The standard is version-controlled and test-enforced, so the audit a client receives is the audit the tests ran against

The same deterministic check engine as the gap scan, extended with a structured questionnaire and delivery playbooks. The self-serve deep dive replaced the intake call, so the attended session is pure judgment: the automation does the gathering, the human makes the calls that need one.

• A four-rung ladder of free scan, low-cost deep dive, attended readiness session, and build engagement, with each rung crediting into the next
• Self-serving the intake left the attended session priced for pure judgment rather than intake time, and made the re-audit after fixes free
• Findings name who should do the work (attorney, CPA, registrar, insurer), not just what is wrong